Heatmap

The Heatmap provides valuable insights into message activity and interactions on the Marqvia platform, grouped on an hour-by-hour basis.

Heatmap Messages

Purpose: This heatmap shows the message activity trends from yesterday, organized hour-by-hour. It helps you quickly identify peak periods of interaction throughout the day, providing insights into user behavior and and engagement levels.

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Heatmap Conversations

Purpose: This heatmap offers an hour-by-hour breakdown of conversations or interactions within a specific channel for yesterday. It enables you to monitor activity and detect periods of high or low engagement within the channel.

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Benefits of Heatmaps

• Quick Insights: Easily detect periods of high and low activity at a glance.

• Data-Driven Decision-Making: Plan your actions and campaigns based on peak hours or trends to maximize impact.

• Resource Optimization: Allocate your team's efforts and resources to the periods where they are most needed.