Leads
WhatsApp Flows are a powerful feature designed to help businesses create structured and interactive messaging experiences directly within the WhatsApp platform. This feature enables businesses to engage with their audience through tailored workflows, eliminating the need for users to leave WhatsApp to complete tasks. It is particularly beneficial for form-based solutions, such as:
Lead generation forms
Feedback and survey collection
Sign-in processes
Browse product catalogs
Accessing order history
Businesses can fully customize these flows to align with their specific needs and seamlessly integrate them with existing chatbot solutions. By completing interactions entirely within WhatsApp, brands can enhance user engagement and completion rates, ultimately driving better business outcomes.
Accessing the Leads Module
To create a WhatsApp flow, go to the Leads module from the left-hand sidebar. Here, you can create or view your WhatsApp Flows and their responses under your WhatsApp account.
Prerequisites for Publishing Flows
To be able to publish and send Flows to your customers, you will need to:
Verify your Business.
Maintain a high message quality.
Creating WhatsApp Flows in Marqvia
There are two types of WhatsApp Flows that can be created in Marqvia. Click on the links below to learn more about each type:
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