Marketing

This page provides a marketing dashboard for managing and monitoring your campaigns and drip campaigns in Marqvia. Here's a breakdown of the key sections:

Recent Campaigns

This section displays your top five most recent campaigns. Each row provides a quick overview of the campaign's status and performance:

• Name: The name you gave the campaign.

• Channel: The platform used for the campaign, such as WhatsApp or Facebook.

• Total Contacts: The total number of contacts targeted in the campaign.

• Message Template Name: The name of the message template used.

• Schedule Time: The date and time the campaign was scheduled to begin.

• End Time: The date and time the campaign finished.

• Sent, Read, and Failed: Metrics showing the number of messages successfully sent, read by the recipient, or that failed to send.

• Status: The current state of the campaign (e.g., Created, Running, Completed).

To view all your campaigns in detail, you can go to the Campaigns Page.

Recent Drip Campaigns

This section lists your recent drip campaigns, which are automated, sequential messages sent over time. It includes details such as:

• Campaign Name: The name of the drip campaign.

• List: Indicates the sequence and timing of each message.

• Total: The total number of messages set within the sequence.

• Sent and Failed: Metrics on how many messages were sent or failed.

• % Conversion: The conversion rate of the campaign.

To view all your drip campaigns in detail, you can go to the Drip Campaigns Page.